Time to Make the Donuts...or the Coffee

Dunkin Donuts, who has been agreesively working to Starbucks' sippers, announced the launch of a $100 million ad campaign to begin this Monday. Sadly, I appears the it appears the real causalty of Dunkin's advertizing is not Starbucks but Fred the Baker. Fred enjoyed success from 1982 to 1997 by waking early and stating only, "It's time to make the donuts". Dunkin Dave, part of DD's social media campain, is perhaps more appealing to today's twittering market. Dave tweets "on the behalf of the DD mothership" and is "running on Dunkin". No word yet on Dunkin Dave's willingness to rock a Fred the Baker Mustache.